A Rhode Island Based University   (University's name has been changed)

Responsible for...
UX | Wireframes | Information Architecture | Site maps | User Flows | Journey Maps | Competitive Analysis

(add)ventures is a strategic digital branding and communications firm that works with Fortune 100 companies, top universities, national non-profits and government agencies.

One of my clients at (add)ventures was a Rhode Island based university (whose name has been changed in these examples). This university has campuses in Rhode Island, Florida, Colorado, and North Carolina. They needed a COVID-19 website for each campus. The websites are intended to connect everyone with resources in their specific states and campuses to keep them informed of breaking news, changing policies, and new procedures during the pandemic. Each COVID site has features and content tailored to Students, Parents, Faculty, and Staff.

This job required competitive analysis, information architecture, user flows, journey mapping, wireframes, and content strategy. The goal was to fit a lot of information and resources into each site while retaining the university's brand identity.

A non-disclosure agreement with (add)ventures prevents me from publishing their clients' names on my website until January 2002. However, I am allowed to describe those clients, as I've done in the preceding paragraphs, and I can point to publicly available lists of (add)ventures' clients. Those lists can be found in multiple places on the web, including HERE, and contain such clients as Timberland, CVS Health, Johnson & Wales University, Blue Cross Blue Shield, Titleist, Marriott, and many more.